5 Secret Success Tips for Marketing Agencies

When the goal of your marketing agency is to promote and enhance the image of a person, product, or business, navigating the internet smartly is a must. While the old way of thinking may have been based on the usability of your self promotion, website, or work quality, the new challenge is to streamline erroneous or undesired content from becoming connected with a brand.

We see it all the time, longstanding brand favorites begin to falter or lose customer appeal in the new age. Up and comers take a chunk out of an industry that competitors would never have predicted just a year before. To stay a leader in a field, it’s imperative to use new technology like berify.com to comprehensively “check up and in” on a brand.

1. What Are You Really Selling:

You may think a product, company, or brand is great the way it is because their advertising campaign gets new sign ups and generates “buzz” … at least when people first hear about it. Although a great start, the next step is about the actual use or consumption. Are the customers really happy? Are you sure? Will the business being promoted retain customers for the longterm and ensure you their business as clients?

Reverse searching is a great way to see the 5 “W’s” (who, what, why, where, when) of a brand behind the scenes. An example of this is one of the many new meal delivery services in the market. Let’s say promotion has been great and it seems desirable to have healthy ingredients delivered for an easy to prepare meal. However, a reverse search reveals that the reality of the brand does not retain customers. Users complain that the delicious pictures of meals don’t match the raw veggies and foods they receive to prep from scratch and would be cheaper to buy from a store.

The new sign ups might hide the brand’s retention from a less aware marketing agency. However, if the business is searched by their logo and images through Berify, the truth is revealed in comments by users. To be a success, it’s imperative to for a marketing agency to look beyond initial presentation and see what secrets a brand has been telling the internet, possibly even for years.

2. Advertising Targets:

The book Twilight was a cult phenomenon that seemed geared to teen girls. No one could have predicted that middle aged housewives would also glom onto the series and attend fan events and the movies en masse, snapping up merchandise and even wearing t-shirts. The same can be said of most any product. Use reverse image searching to spy on the brand you’re promoting, to track progress, users outside the box, or to set targets. Find where the brand is hiding in the cracks and crevices of the world wide web through Berify. Berify’s algorithm has smart searches and proficiently.

3. Stolen Content:

Far and above, your marketing agency needs to know where a product or brand is being stolen. This could be done through false advertising, stolen modeling, or more. This should be searched for immediately and continued during the time that a brand is affiliated with your agency or firm. Even if stolen content is not an act your agency committed- catching and removing stolen content is a must for brand management and success.

4. Bloggers:

Bloggers can be paid or unpaid, but whether their content is free or not, they have enormous power to influence and even ruin a brand. Blogging is a desirable format for readers and potential customers, as it creates an intimate feeling of honesty. In fact, studies show that people find it more influential when well done, than they would a standard review that feels more promotional.

The quiet intimacy of blogging creates a relationship with between writer and reader. the strength of that will promote or detract from a brand. The goal here for marketing agencies is to look for stolen images that bloggers have taken without permission. If a negative review is using copyright work to make their site look more professional, at a brand’s expense, action needs to be taken.

5. Social Media:

We talked before about buzz and there is no better place to create buzz than on social media. A well placed social media strategy can lead to free advertising and an exponential increase of success.

Remember when Whole Foods was accused of writing a slur on a cake, by a pastor? The company ended up countersuing the pastor, who then apologized for lying. The lesson is that although most social media buzz won’t be as negative as Whole Food’s experience, even more mild negative social media comments can have an effect. Although some of that is inevitable or can’t be controlled, Berify patrols all major social media sites to see who is replicating your protected content, misusing or misrepresenting it.

As a marketing firm can enhance any business, be sure to let your clients know that your approach is multidimensional and as much about promotion as retainment of their customer base. A great marketing strategy combined with Berify.com will bring any business into its optimal level of success.

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