5 Success Tips – Social Media Marketers

Were you just called to a position in marketing? Are you seriously considering a career in marketing? Are you starting a business and looking to pick up some pointers? Well, look no further, friends!

The marketing landscape has changed drastically since social media entered the public eye. Now we’re always connected to one another, just a click away from a wealth of information on anything we could ever possibly want to know.

What we’re getting at here is this: Social media makes marketing MUCH easier. Here are five important tips to maximize your knowledge of who, what, when, where, and why.

1. Who?

Social media allows you to reach a vast audience, much bigger than anyone in the past had to contend with. This opens up a whole new can of worms. In order to reach the largest possible amount of consumers, there are lots of tools at hand.

One of the best ways to reach more people is to track your website’s traffic. All you have to do is set up a program (many come with free trials or free versions) that shows you how many people come to your website, from where, and what time they’re more likely to come.

Another great way to reach more people is to take advantage of hashtags and other features that allow you to tag specific words or topics in order to stay up to date on current trending events and make sure people want to hear what you have to say.

2. What?

It doesn’t matter what website or publication or even product you’re working for, social media is how people communicate with one another. If your product doesn’t yet have a social media presence, make sure that it gets one.

Social media allows you to get in touch with your fans, followers, or consumers of your product. This is a great help when it comes to finding out what they need or want from you, on an intimate, face-to-face basis. Okay, more computer-to-computer, but still.

One of the best ways to do this is to run a Twitter or Facebook account. If you don’t have the time to do it, hire someone to. It’s incredibly important to post almost every day in order to keep people updated.

3. When?

There is no time like the present, friend. As stated in the last paragraph, it’s incredibly important to post often. This is the best way to get more followers. If you’re having trouble drumming up followers right off the bat, most social media outlets will either give you a way to boost the amount of people you can reach.

If that takes too long, there are certain websites that will give you lots of followers fast for a pretty penny.

Another good way to keep people constantly updated is to run a blog. Blogs are the best way to give viewers a more behind the scenes look. This can be both helpful and entertaining, as well as inspirational to people who want to be able to achieve exactly what you’re achieving.

4. Where?

Twitter and Facebook are the two big social media giants right now, but Instagram is coming up fast on their heels. If your business is more image-oriented, Instagram would definitely be the best option for you.

There are lots of quick and simple to use websites if you want to set up a canned blog. Blogger and WordPress are both easy to set up and run. Both have free versions if you don’t want to shell out big bucks to build and run a more professional looking website.

Another way to reach a lot of people is to cross-post. Think of it this way: if you’re everywhere, there’s nowhere people can’t get away from you. Running an account on every conceivable social media website might seem hard, but there are apps and programs out there that allow you to keep everything connected and easy to use right at your fingertips.

5. Why?

Look, the best way to make sure people are consuming your product is to give them what they want. Taking out ads in magazines and on billboards is so ten years ago. People want what’s new and shiny. Social media is new and shiny and not likely to die out, at least anytime soon.

This is the best way to communicate with your audience. Why not take advantage of it? It’s easier to do it now than it was a few years ago, and at the rate that society is progressing, it will just keep getting easier.

Here at Berify we want you to succeed. We want to watch your business grow from an idea to a phenomenon. Now that you have the tools at your disposal, make it unique and make it yours. We believe in you.