6 Reasons Why Models/Celebs Should Reverse Image Search

Exposure is good when you are a celebrity, up and comer, or model. Having your image and craft out in the public eye is synonymous with success in your field and modeling firms, employers, and casting agents take notice- which helps you book new work and envision future tiers of success. The problem lies in the misuse of copyright work.

In a time when our culture is its most image conscious, to be misrepresented online or have your work wrongly attributed can result in lost work, wages, and prevent you from having the career you deserve. This isn’t an urban legend, it happens all the time. Even when it isn’t your fault, future professional connections might still pass on booking or casting you for upcoming work if what they find doesn’t match what they expect.

Here are the top reasons why models and celebrities should use Berify, along with real life examples of why images and online content matters. Berify is NOT just reverse image searching. Rather, it is private, fine-tuned image scanning via a specialized algorithm that weeds out the results you don’t need and finds you peace of mind or the ability to take action.

1. Notifications:

It’s not just about what you see online today. While you go about your busy life and to auditions or castings, at any given point you might have your work stolen. It’s not realistic to do continual online image patrols through Google or Bing, which is why Berify has simplified this process to sends notifications without fuss.

Each and every time we find a match on any major social media network, you will be alerted. Not only do we check on your images, we let you know right away so you can take action when and where the images were discovered.

Take Berify user, Tonya, who found that photos she was a spokesmodel for were being used by an online blogger. She sent a cease and desist letter, and the blogger removed her content and hopefully learned a lesson. As Tonya was new to modeling, her image management was key to her online portfolio.

2. Every Man And Woman For Him/Herself:

Models, actors, and internet personalities have the most viewed professional images on the ‘net. This also makes them the targets of copyright infringement. You might wonder: If the copyright for distribution of your work belongs to a former employer, why is it your job to patrol your images and video? Though some employers are on top of this, other times they get lax.

Ultimately, you will be the one who pays the price through missing out on future jobs if your image management isn’t at the standard you want. Consider it a necessary part of a career in the public eye. Keep your slate and search results stacked with the content you want and not copyright infractions which misrepresent you.

Even child actors and models could benefit from their parent or guardian ensuring the future of their career through reverse image and video searching on Berify. It is not only professional models and actors who are impacted.

Christie Hoos, an online mommy blogger who has 4 children, one with down syndrome, found that the “once was all it took” as a photo of her daughter with down syndrome was stolen by a genetic testing kit company in Switzerland and used as their poster child, after initially being stolen by a free stock photo site!

3. Your Stats:

If you don’t lie about your (age, weight, background), don’t let someone else do it for you and destroy your career.

Rebel Wilson recently won a case a defamation case against an Australian publisher, Bauer Media, on the basis that their many false claims about her painted her as a serial liar and cost her film contracts. Some of those false claims were that Wilson lied about her age, misrepresented her past and upbringing, and even her name. When asked by reporters, Wilson explained, ”The reason I’m here is not for damages, it’s to clear my name. I was hoping the jury would do the right thing and send a message to these tabloids and they’ve done that so for me, it’s over in my mind.”

How does this apply to someone who may or may not have reached Rebel Wilson’s level of fame? If you want to book jobs or get cast in productions, it is IMPERATIVE that you not be falsely shown to have an age or details that are vastly different than those you list on your resume. To do so can have dire professional consequences and even stop a career in its tracks.

4. Leaked Photos And/ Or Video:

When we worry about work, it is often work that has been published and distributed to the public. One thing that can also have negative consequences is leaked material.

What if an upcoming project you took part in and signed a confidentiality agreement on is leaked? You might be the subject of scrutiny or worse, even when not your fault. It is best to take action before this happens.

Another possibility is what happened to 90’s Supermodel Cindy Crawford in 2015. A “leaked” untouched photo of her appeared on the internet, which showed her with very crinkled belly skin and more wrinkles than the public was used to seeing.

It took months before Crawford addressed the photo officially, and when she did, she claimed the photographer reached out to her and gave her the real image, which was nothing like the one circulating the internet. He denied being the leak and his photo proved the one everyone saw had been maliciously digitally altered to showcase her still super fit body as something it wasn’t.

Crawford handled it with ease and grace, suggesting that she was glad the fake photo made some people feel better about their own bodies, even if it was difficult for her to keep a game face. Cindy Crawford is a long standing celebrity, not everyone’s career could weather such a storm.

5. Controversial Work:

You might have a value system of peace and tolerance, but what if your work is stolen and used in a way that doesn’t represent who you are? This can happen when everyday people are catfished by strangers and their personal photos use. The stakes are raised when your image is your career and livelihood, not to mention your dream.

The price you pay if your face ends up used on a site or advertisement which upsets people is notable. By the time word gets out that it was used fictitiously or illegally, it might be too late to repair your reputation. Search all day, every day with Berify, so you are the first to know.

6. Not Your Advertisement:

Amazon was recently the subject of scrutiny when users like Melissa Yabumoto, an artist, discovered her own art work was being used without permission by tekbux.com, who is a seller affiliated with amazon.com.

Tekbux sells computer mouse pads with images on them. The only trouble was the images, like Yabumoto, were STOLEN. Yabumoto took creative, rather than legal, immediate retribution. Though maybe not the best way to handle it, as your professional image should be a priority if you are in the public eye… even when taking action, she posted on Reddit and explained her debacle. Users of Reddit who read about the story got creative and gave Tekbux negative reviews.

Berify.com

Think of the future as you manage your online presence. There are many ways to succeed in the public eye and Berify is a useful tool as you post, model, act, promote work, use social media, and your career takes off. What you do today will create and sustain your image tomorrow, along with protecting your brand. What will people find when they search your content online? If you use Berify, the answer will be, “What ever YOU want them to find”.