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Think of the internet as a bit of a time capsule. You might post something online (a photo, status update, comment, rant or vent, etc.), and forget about. However, in the online world, the internet does not remember. With that in mind, you should heed the following online reputation management tips.
While it might be uncomfortable to discover yourself tagged in embarrassing old photographs (your college fraternity or sorority party, complete with booze or comments that you wrote in the heat of the moment), the facts are that those online discoveries can impact how others think of you – with everything from college admission to employment, hiring, and your status at work.
Yes, your social media accounts and online personas should be relaxed, fun, informative, and represent who you or your business are. However, a good strategy is to assume others may not interpret what you’ve posted in the way you intend.
Even if you set your accounts to “private,” friends, family, or acquaintances may copy, take screenshots, or share what you post with others. Though some states have made laws against employers forcing employees to share their private social media accounts, employers still use a backdoor approach or find public posts.
You might casually look-up your name on Google or Bing and not find much. However, colleges, employers, and ‘enemies’ might spend more time. For those who are determined to find information about someone, it can be done. This might be done through self or paid people searches.
More importantly, if others can find it, it is crucial that you know what they see before they do. This gives you the chance to add extra privacy filters, delete old accounts or comments, take action and otherwise protect yourself. A reverse image search can let you know what people might find out before they do!
It is not that most people mean to leave old accounts up. Typically, as social media or other accounts move from popular platforms or websites to ones of the past, users forget login information and passwords, delete the original email address they used to sign up with, or change phone numbers and lose their password or account recovery options.
As time passes, it is common for infrequently used accounts fall by the wayside. However, for most of us, a simple reverse image search of our name, business, moniker, or username will reveal old accounts that we would not want to represent us now.
Imagine that you’re up to date on the first three tips – you are careful with what you post, regularly delete old accounts, and search yourself through free search engines. You believe everything is fine until you sign up for a more comprehensive and reverse search site like Berify.
It is then that you realize that your accounts have been phished or someone has stolen your content. Perhaps someone is using your photographs and information to make fake accounts which catfish or scam others. Or, maybe they are posting things you never would, and the fake accounts seem attributed to you.
Simply using Google or Bing, you may have thought you were in the clear until you searched yourself through an actual reverse search site. Finding out about fake or phished accounts or images gives you the ability to report those accounts to the hosting site and take action legally, or with cease or desist letters!
If you find something about yourself online that you cannot take down, consider a different approach. Whether specific content is your primary concern or you merely want to promote yourself, business venture, or brand better, think about what you CAN create.
Each time you add content to a positive blog, profile, or account (and then use it prolifically and wisely), you are more likely that creation will top search results about yourself, your username or brand. Promote what you want and watch search engine results for yourself change to showcase the positive.
A straightforward search or review of your social media privacy options does not make for proper online reputation management. To be one step ahead, make your reputation management a priority that includes regular focus and review.
This is made easier through new technology and algorithms which can look up specific criteria and let you know what is found and when. Whether you are protecting your self, family, craft, or business, modern technology requires savvy review of one’s online relevance and content.
Do a reverse image search now to manage your online reputation:
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