5 Ways to Get More Clients As A Photographer

Hey friends, we hear you. Photography is a hard enough profession, made even harder by the fact that everyone nowadays has a phone with a good enough camera to call themselves “photographers.”

Here at Berify, we know the truth and we understand your struggles. That’s why we’ve done a lot of exhaustive research to figure out how you can boost your numbers and become even more successful than you could ever dream of. Here are 5 simple ways to get more clients:

1. Try Offering Free Services

One of the best ways to drum up some more business is to showcase your talent. Photographers have a very specific and important skill set that can make an incredible difference, especially with the advent of social media and websites like Pinterest.

If you’re struggling to get your name out there, try offering a free photoshoot to someone that can help you best show off your skills. Once the photos turn out, you’ll have more than enough positive word of mouth (and a shining review from your model!) to get you more clients.

2. Social Media

Like it or not, social media is one of the biggest and easiest ways to put yourself out there. Try starting a Facebook page for your business. An Instagram presence is a must also, and if you really want to go the extra mile, a Twitter account could also help you.

These help you reach more people, as well as showcasing your talents. You could even take the easy way and pay a little bit of money in order to instantly get a bunch of followers on Instagram and Twitter. Whatever helps.

3. Start A Blog

Of all the top photographers on social media, you’ll find one thing in common: a blog. A good-looking, well-run blog can definitely make a difference in the amount of customers you have. Blogs, besides making you more relatable, are a great way to reach out to your current customers and show your creative process.

If you don’t know the first thing about running a blog, there are lots of great, free options on the web, like Blogger and WordPress. These websites help you create a uniform, professional looking blog without all the trouble of having to figure everything out by yourself.

4. Try Collaborating

One of the best ways to drum up some more business is to play nicely with others. Do you know a local business that needs some pictures taken? Is there someone with a website that needs good photos? Is the local playhouse looking for photographers for their next community production?

Working with the community can open so many doors for you, because not only will you find a (hopefully) repeat customer in the future, they are more likely to leave you good reviews and spread the word about how well you worked together.

5. Optimize

The best way to make sure that your website has enough traffic is to take a look at the stats and fix them. You can either hire someone to help you with your SEO (Search Engine Optimization) or you can find cheap plug-ins that help you. WordPress even has an option that allows you to take a look and improve on this.

SEO makes it so that your website pops up faster and more often in search engine results when key words are used. This allows more people to be able to find and contact you when they need your personal expertise on a project.

Look, we get it. Being a photographer is a tough job and the internet can make or break your business. Being able to take advantage of loopholes and find help can make things so much easier on you and help you get a leg up on your business.

Running any kind of business is hard work, but at the end of the day, it can be so satisfying to see your progress and even more satisfying to know that you made it. Achieving your dreams in this dog-eat-dog world is definitely possible. If anyone can do it, why not make it you?