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Fashion photography showcases clothing and accessories, as well as the people who wear them. This type of photography can be found on billboards, in magazines, in high-end fashion, and throughout online advertising. Expert fashion photographers know that taking enviable images is harder than it looks.
However, creativity bolstered by skill can lead to stunning and iconic images. Fashion photography images can be ethereal, outrageous, glamorous, or commercial. The question is, do you have what it takes?
While someone will usually wear clothing in their portrait photographs, that does not guarantee an image is part of the fashion photography world. The determining factor is the photographer and their intent for each subject.
When you shoot a picture, are you photographing the person and not interested in their style and what they are wearing? Or, are you showcasing, for example, a dress with or without a model wearing it to highlight the sensuality, color, and potential of both.
Not all fashion photography relies on explicit or sexy images. Demure stylistic photographs also receive attention. Look for a unique way to create heightened interest in a has been the basis of fame for both Instagram influencers and YouTube stars. For photographers, taking images of a watch might show the hint of the clock in a series of photographs, etc.
While not mandatory, if you want success in the fashion photography world, it helps to be located in a mecca for fashion and photography. While some photographers frequently travel, to receive possible job offers, try and reside in one of the four most popular “fashion capitals” of the world! New York, Milan, London, or Paris.
When you are starting in the world of fashion photography, you may offer to work for free and build your portfolio. Consider this practice to develop clients and make connections.
The only problem?
You may frequently be asked to work for free or low pay, even after you have experience. As you gain a reputation as a great photographer, it will be necessary to have firm boundaries. If a client is not willing to pay for styling or production costs, it might limit your ability to create.
Make it a goal to be a well-respected photographer. Once you are, stick to your price scale and consider hiring someone to handle your billing and reminders to pay (they happen).
While you can do your part if others aren’t doing there’s, a shoot might fall apart. Keep track of those who help you to “do what you do” best, and once you’ve created a cohesive and talented team, be consistent with your crew. Your team might include a hairdresser, makeup artist, assistant, stylist, and more.
Before a scheduled shoot, send out reminders to each member of your crew and update anyone that you have ‘on-call’, as to whether or not they will be needed. Text or call for a more immediate response check over your supplies and make sure you’re prepared with extra equipment. If you are not in charge of wardrobe or props, your email will remind other members of the crew to triple check props and be prepped for the shoot!
One of the worst things that can happen to a budding photographer is when their images are stolen online. This happens all the time and, rarely are photographers aware that it has. If a lawsuit and successful trial regarding copyright infringement sounds like a lot of time and money, try Berify instead.
On Berify, you can search and track all stolen images with a click of a button. This will give you the ability to contact those who took your work and ask hem to remove the stolen image or credit you for your work! The best part is that Berify can continue to track pictures regularly. Try it today and stop letting photo thieves win!
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