Backlinks are a vital signal which major search engines like Google use to rank websites in their index. Berify can help you acquire untapped backlinks that your competitors don't … Read More
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If you haven’t considered guest blogging, now is the time to start. Guest blogs are the perfect way to promote your brand, philosophy, business venture, or life as a social media influencer. We will show you how to start, what to write, and where you can feature your guest blog posts and get the influence you desire!
Step #1: Define Your Message
Define your message. What is your area of expertise? What experience do you have in your field? Focus on the strengths of your brand and consider how your message will fill a niche that is needed in the industry (or world).
Think of up and coming trends, focus on movers and shakers, or talk about changes you may have noticed. Another favorite type of post is ‘How To’ articles or tips. Many guest blogging sites cover the images themselves.
However, if they don’t, provide images which might support your message, whether you create a graphic, take the photos yourself. Or, use pictures – for free – by Creative Commons licenses.
Step #2: Find Your Target
If you have a favorite website or blog that you frequently read, see if they use guest bloggers. If you’re interested in a guest blogging position elsewhere but aren’t sure where to submit (or even begin), use Berify. Through Berify you can complete an algorithm based reverse search (*free!) and find guest blogging hot spots.
To do so, reverse search images related to companies you strive to imitate. One of the best ways to find current guest blog spots is to ‘reverse search’ bio photos from other successful bloggers. This will produce a list of their featured guest blogs and on which sites.
Lastly, do a search of the following words (in any combination) “guest post, opportunities, write for us, articles, guest blogger, become a guest blogger, guest postings, guest post by, guest posts wanted” and opportunities will abound!
Step #3: Beef Up Your Blog or Site
You don’t need to have your blog to be a guest blogger. However, it is good to cross promote – whether you link to your social media page, blog, or website. Even if you don’t place any of your links into the article you write, you can include a link beneath your bio photograph.
If you’ve never guest blogged before, your blog can be useful to showcase your writing style and talent. If a service you offer relates to the article, place backlinks to your page into the guest blog you create. Backlinks will help your site rate significantly higher on Google rankings!
Want to Find out Who Has Already Linked to You? While on Berify, enter the links for your past postings (or page) and check the results.
You will be provided with a list of everywhere that has linked your business or blog into their articles. This can open up guest blogging opportunities on those sites and help you get your foot in the door!
Step #4: Pitch
As the power of content writing continues to bolster SEO results, guest blogging sites are often inundated with requests. Some blogs will use a submission form, but many allow you to introduce yourself in so many characters.
This should all be done in a friendly, but to the point, way. No editor has time to read lengthy emails before they’ve even accepted your pitch.
Another benefit to this type of pitch is that all links and articles are found in the same email, with no (risky or time-consuming) attachments for them to download.
Step #5: Write
Ask the editor what length they want your article or blog to be. If they don’t give you a set length, review the other blogs on their page and make yours medium length, i.e., not the longest or the shortest. Focus on a great introduction, hot topics, and consider creating an accompanying graphic or well-produced video.
Step # 6: Do It Again
While you might immediately notice the benefits after a successful published blog, if you want ongoing, long-term increased traffic to your pages or business, submit monthly (if you have it in your weekly, or bi-weekly) pitches and articles. If a guest post you wrote is well-known, thank the site and pitch them another idea while you’re in good standing!
Step #7: Keep Trying
Even if you are turned down or don’t receive a timely reply, this is all part of the process. Writers of all varieties famously get rejection letters. Consider it an odds game the more you submit pitches, the more luck you will have!
Start searching on Berify for guest post blogs and links today!
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Berify, located in Los Angeles, California is on a mission to allow the world to track their images online. From photographers to models, vloggers,lawyers and the average Joe, we help you find and track the use of your images online.
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