How to Use Reverse Image Search to Improve Your SEO

Backlinks are a vital signal which major search engines like Google use to rank websites in their index. Berify can help you acquire untapped backlinks that your competitors don’t know about. Continue reading to learn how you can use our reverse image search tool to build backlinks and improve your SEO.

While managing every small detail of your business, trade, or skill may be impossible, the online market is crucial and should not be ignored. Many times, professionals determine the success of their marketing by establishing or tracking backlinks being shared on social media, blogs, or in articles, etc. Through smartly created backlinks by using a reverse image search, creators and businesses save money by marketing to the right people, in the right places.

What Are Backlinks and How Do They Improve Your SEO?

According to Wikipedia, a backlink is “a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.”

This means that your favorite search engine is using the number of backlinks for your site to help determine its popularity and ranking! If your website succeeds, at having many backlinks, it may pop up first and foremost in online searches. Being one of the first (or first few) options in a search engine result is a goldmine of opportunity. It can mean more views and potential fans of your business, craft, or venture.

To those who specialize in SEO (Search Engine Optimization), backlinks are considered crucial marketing to promote a business. A company showing up as a top “page 1” results in Google immediately initiates a more trusting customer or client relationship. Alternatively, in the mind of a consumer, a “page 3” result is significantly less superior.

A problem, which happens frequently, is that businesses don’t worry about backlinks for their company. Without focusing on creating viable backlinks, a search engine’s first shown ‘keyword’ results for your business may instead link to stolen content and images, competitors, or negative reviews/ commentary. This is why the use of reverse image search to get backlinks is a modern day web necessity, as a company’s webpage and strengths should be noted.

Combating Link Spam

Spam sites often use backlinks as a form of “linkspam.” This is where a link is placed into the comment’s sections, across many forums, to help that spam site’s SEO. If you read news online, it’s not uncommon to find carefully worded advertisements and links placed into comments. Usually, such posts read like spam, while some site providers have ways to block such advertising commentary.

The danger in this is that if a spam based business has a similar theme as yours, search engines might pull up their company’s spam (when individuals try and search for you with terms, company name, or keywords). To combat this, authority sites use backlinks to feature their desired content continually.

How to Get Started with Berify’s Reverse Image Search to Build Backlinks

Upon realizing that backlinks cannot be neglected, consumers select which reverse search tool to use. Many opt for uniquely constructed reverse search algorithm based sites such as Berify, for the most up-to-date record of backlinks.

Google’s image search tool is another option but can lead to inaccurate results. Whichever strategic tool you settle on for your reverse image search, the results will determine where you should focus your efforts.

STEP 1: Upload Your Images

Upload a photograph, graphic, link, or video to track. The search results will list a web trail of duplicates for your images or current uploads or links, and facilitate locating your existing fan base, detractors, and online customer demographics. It will also show if you have a strong online presence or not. While negative results aren’t wanted, few or no results means that you have neglected the market for positively placed backlinks.

STEP 2: Review Your Results

After receiving your results, take the time to research WHO is linking to your content with backlinks thoroughly. Also, determine where you want to focus on backlinks and to which content or page.

Sometimes, a reverse search which highlights a trail to blogs, social media, and personal sites by individuals which help promote you. Occasionally, the results may showcase other companies or competitors which have opted to link to you.

STEP 3: Generate Some Backlinks!

Should your company or marketing team find online commentary or content posted by others, you may need to address the results in the way of comments, offers, or rebuttals. If you have negative reviews, offer free products or an apology.

You might even find other businesses crossing the line with similarities to your product or promotion. If you see stolen content, review it. If the material found is harmful to your company, send a cease and desist letter and ask them to take the images or links down.

STEP 4: Outreach Your Prospects

Reverse searches might also facilitate potential spokesperson connections or build relationships. If you find others have posted your content and are okay with their use (often done in the way of using your copyrighted images), ask them to add a link (a.k.a. a backlink to your company).

Send them a nice letter, email, or message explaining that their use of your material is fine, in that instance, but request they include a credit with a (social media, your name, or website) link to you. Most of the time people are happy to do so and even feel honored you took the time to find their page or post.

A crystal clear view of the web trail you are leaving is essential to managing your online presence. When you neglect backlinks for yourself, others create them for you. Start taking control of the tide of the online world!

Click Here to Use Our Reverse Image Search Engine to Build Backlinks

Or, if you’re a business looking to integrate our reverse image search API, consider using Berify’s as our index provides you with more results than any other image search:

Now, get out there and find those untapped backlinks by doing a reverse image search and in turn, you will significantly improve your SEO.

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