SEO Best Practices 2019: How to Rank Your Website in Google
The standards for great SEO (Search Engine Optimization) tools are continually changing and expanding. As more companies, businesses, and ventures begin to incorporate powerful SEO enhancing techniques into their business plan, the stakes have never been higher! Join us as we explore the best practices for 2019 and beyond!
Prioritize Content
Content is no longer an afterthought. It used to be that multiple keywords were the main focus of online content and businesses benefited from subsequent online hits. At its start, this seemed to result in a larger customer base.
Although focusing on incorporating specific keywords can still help, the greater goal now is to create engaging content. If you engage your fan base, you’ll retain them. If you engage prospective clients and customers, you have the chance to turn them into raving fans and return consumers.
How to Make It Engaging
When you consider content, what do you visualize first? Is it nice writing, compelling video, well-placed links, or even photographs? While one or two is okay, combining all of the above is better. This means writing, images – photos and graphic design, video, and a well thought out and appealing layout.
Next, that content is combined with something people want to be involved in, such as social media accounts, or interactive sites or apps. The more extended site visitors spend exploring your content; the higher your SEO rating will climb! It is no longer about merely achieving website clicks, as much as it is vital to retain the audience who arrives on your site. Focusing on content and making it engaging will catapult you to the front of the pack, compared to competitors.
Keep It Fresh
If you’ve accomplished number one and two, then half your job is done. However, engaging content is not about checking off a one-time to-do list. An excellent article or video can get old, and its information will expire or fail to be as exciting to return clients.
As new trends or technologies push to the forefront, it’s important to review your most popular content regularly. Keep your best content fresh and up to date and also explore all aspects of themes which are successful.
Mobile and Web
Having a great website is a plus. Having a great mobile site is also positive. In today’s world, to be great, you will need all the methods of your site to function well. Make sure your site translates well on a mobile device, not just the web. If you have social media accounts like Facebook or Instagram, update them.
It is worth the additional time and expense to keep your site’s web and mobile versions top of the line. What makes a mobile site superior quality? First, it loads quickly and easily. Options are presented well, are attractive and simple to select. If you are mobile friendly, your SEO will increase as sites like Google take notice.
Keywords
Every business considering their SEO rating knows that specific keywords will help them stand out. One option is to come up with your own, based on your knowledge of your industry and customer questions and concerns.
Another, more favored, a method is to look at the keywords that have been popular searches in finding sites like yours. While both techniques work, somewhat, a better one is to only focus on recreating the keywords the best websites are using. Ignore others, who like you are trying to rise to the top. Focus on the most popular site(s) only and create the same conditions and keywords that led to their success.
If you’re not sure if these techniques will work for you, try one or two of the tips over a trial period. Start small, such as creating content driven, keyword focused mini blog posts or helping your mobile site operate more swiftly.
As you experience an increase in your SEO rating, add further resources and professionals to help you.
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