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Measuring the best marketing campaigns of 2017 can be decided in different ways, from social impact to increased sales or general buzz by the public. Our top contenders had one or more of the above, as they made their way into the public eye and finished a success.
It’s hard to say which is more popular, Tesla or Tesla’s CEO Elon Musk. Tesla is on top of electric car sales, though GM is close behind. Meanwhile Elon Musk, the quirky brainiac behind Tesla’s success, has been everywhere- from social media, helping our Puerto Rico after a disastrous hurricane left the island devastated, to appearing on shows and quoted in articles.
Tesla’s pre-sale of its Model 3 variety has been building up in back orders. In between all of this, Musk even found time to date Amber Heard, a.k.a. Johnny Depp’s ex-wife. Not only is Musk a fan of electric cars, but his self driving cars are touted to eventually even know their user’s schedules. Tesla’s success has been primarily technology driven, offering something few others have, with precision.
In addition to word of mouth and the media, Elon Musk has furthered interest in the brand by speaking out about his fear that AI (Artificial Intelligence) will become so advanced that humans might become irrelevant or be in danger. While it sounds like the stuff science fiction is made of, it has only increased public talk about both Musk and Tesla.
Have You Ordered Your Model 3 Yet?
The iPhone X has been the subject of debate, interest, ridicule, and more. Averaging close to $1,000 at purchase, this didn’t stop the iPhone X pre-orders from selling out around the world. While many debated whether consumers would still find interest in a phone that neared $1,000 in cost, consumers heartily said yes. While the iPhone 8 sales were a bit slower than some expected, the launch of iPhone X showed what consumers were waiting for. The new iPhone X had facial recognition technology, no ‘home’ button, a longer battery life, wireless charging, a far sturdier exterior and other new features to keep Apple in the running with its competitors.
Did you want to know your DNA two years ago? If you did, you were on the cutting edge and sites like ancestry.com and 23andme.com have now made DNA kits a holiday stocking stuffer. Not only can you find out your ancestral background on ancestry.com but sites like 23andme.com are now competing to give affordable health information, such as medical data, disease risk, and even which foods are best for you!
Check out ancestry.com’s advertisement
If you found yourself hearing this term frequently, then Airbnb’s commercials only helped add to its emerging popularity from Baby Boomers to Millenials. Instead of hotels (sorry, hotels, for their likely inevitable sales slump), people are wanting to travel and live in local communities. For Airbnb users, they want to travel and live like a local. As it has gained popularity, especially with the under 45 crowd, Airbnb focused on Twitter, Instagram, and Facebook to attract a web savvy traveler.
Have you wanted your taco from a fast food restaurant to become an Snapchat filter, then look no further than Taco Bell. Taco Bell’s Snapchat campaign didn’t just do well… it was the most successful advertising campaign in the app’s history. Not only did the success turn heads, it actually turned user’s heads into their very own taco-esque bobble head like photo. Taco Bell didn’t sit back and let Instagram do all the work, internally, they promoted the experiment with a big budget outside of Snapchat, to draw interest and buzz. It worked, as the filter was viewed over 224 million times!
If you are surprised to see that women in Arab countries defy their country’s gender norms- good. That’s precisely what Nicke was going for. Their ad focuses on 5 female athletes from Arab countries, even when their athleticism has been considered an inappropriate ‘display’ around men, historically.
This is one commercial you have to watch to fully appreciate
Heineken made use of a social experiment, which brought diverse groups of people together for team building activities (insert bonding, here). After completing their tasks the groups were to reveal their political views and discuss.
The surprising part was that people of polar opposite viewpoints were paired up. As this was a longer “commercial”, Heineken opted for Facebook as its primarily launch platform- which shows that television commercials are no longer the sole focus of large companies.
Why is this specific ad in our top list? As it had 3 million views within just over a week of being introduced. Enough people were touched and affected by the experiment that it also had 50 thousand shares within its first 30 days. You can watch it here and share the hashtag #OpenYourWorld if you are one of its many fans, or just a fan of Heineken!
What surprises and delights will happen in the world of advertising for 2018? We can’t wait to find out!
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