How to Measure the Success of a PR Campaign [7 Quick Ways]

If you have found yourself in a public relations position, or if you would like to take charge of your website or small company’s face, keep reading to learn how to measure the success of a PR campaign.

PR in this day and age has taken a huge leap forward.

As society changes and progresses in the technology age, it has gotten both easier and harder for some careers to get their leg up.

One of the more successful career efforts right now lies in public relations or PR.

Public relations specialists are more than necessary, especially with everyone on social media.

1. Use Surveys to Discover Insights

The best way to gather data is to hear it straight from the horse’s mouth.

Try sending out a survey with questions about your website.

Be sure to ask questions that would help you better glean information (i.e., “How did you hear about us?” or “How often do you visit the website?”) and keep it just short enough that it will not waste much time in your customer’s day.

2. Dig for Information

To get better information about who is going to your website(s) to advertise better, you can use things like cookies or spring for Google Analytics.

These are things that you have to pay for, so heed my warning.

If you do not want to spend, you can try requiring little mini-surveys before access to your website, but those can be more of a nuisance than you expect.

3. Track Your Website’s Traffic

If you do not want to spring for a potentially expensive program or don’t feel right about using cookies, you could try tracking your website’s traffic.

You may require a specific application (a lot of which have free versions that work just as well as the paid versions) or will sometimes come set up if you are using a blog or have your servers set up.

4. Manage A Blog

Running a blog is a pretty quick and easy way to keep your customers updated.

Your blog can be either informational or cute/funny, but if you pour just a little bit of time and love into it, it can prove to be very popular.

If you do not have time to do it yourself, you might have to hire the writers, but it is incredibly useful.

5. Utilize Free Programs

There are a wealth of free and discounted programs available on the Internet that will do the dirty work for you, right at your fingertips.

If you are just getting started or don’t yet have the workforce, you will probably want a more frugal way to keep up on the PR.

6. Be Active on Social Media

Using social media is probably the cheapest and easiest way to measure public relations effectiveness.

It is brief and simple to make a PR account and gather followers, and it only takes a few minutes out of your time to manage.

There are even ways to get lots of followers fast to give yourself the look of a more put-together account.

Social media is the primary form of exchanging information these days, and it makes it easier than ever to contact your customers/fans and provide excellent service and PR efforts.

7. Use Berify!

Use our reverse image search to keep track of your photos and videos.

Just upload a picture, and we will search all over for duplicates and similar or related images.

It is easier more than ever to verify that no one is taking advantage of your business or making it harder to clear a client’s name.

The PR landscape can be a hard one to navigate if you do not have the right tools for the job.

Using the above options can make it easier for you to measure public relations success.

Now I want to turn it over to you: which of the tips from today’s guide are you going to implement first?

Leave a comment below right now and let me know!