SEO Tools: 9 Essentials You Need in Your Digital Marketing Toolbox
The best SEO tools optimize your site or page’s ability to climb into the forefront of any search engine and gain views, traffic, and clients or fans. No longer is having a (somewhat) updated website or blog enough.
Today’s methods prioritize incorporating everything from social media engagement and link building, to the analysis of backlinks, optimizing content, tracking one’s ‘rank’ in the online search world, researching top and heavy hitting keywords with comprehensive technical SEO help.
While the methods consumers, businesses, and web builders use to traverse the internet amongst both free and paid options, there are standout tools available.
Here Are Our Top 9 SEO Tools
First, we start with Berify, which is able to locate stolen images and videos, it has become a secret weapon for builders of SEO rankings. Berify is algorithm based and created to scan millions of pictures and video from search engines like Google, Bing, Yandex, and more.
The positive is that the results will be more comprehensive than a direct search engine search due to its specialized filters. This gives those expanding their SEO a prioritized way to find and link to backlinks, measure engagement, build links, optimize content, and track their rank. The benefit of Berify as a search accessory site is that you set up your account within minutes, select what you’re looking for, and wait for the results to come in.
Try a reverse image search to get more backlinks:
Plus, we offer affordability while allowing users to save time and get daily results for any matching links or content.
SEMRush
Traffic and revenue are what most bloggers, website, or company owners are interested in. Upon entering your domain name, SEMRush provides you with an overview of the ‘traffic’ your domain is receiving. This can be invaluable in helping observe whether your online rankings are increasing or decreasing, especially over time. One can also ‘comparison shop,’ a.k.a. Look at the domain names/ sites of competitors and determine which keywords are leading them to a top ranking.
Running out of marketing and SEO ideas?
SEMRush will give you a play by play of top keywords to incorporate into your marketing, all based on top trending searches and competitor’s frequently received search results. SEMRush looks to be a free site until you enter in your search when login/ sign-up/ subscription options appear. You can sign-up to gain free searches or buy a SEMRush subscription starting at $99.95 per month for a pro account all the way up to $399 for a Business account or, even, ‘contact them’ for the undisclosed price of their Enterprise account.
Ahrefs
If SEMRush didn’t pique your interest or you aren’t interested in a Business or Enterprise account, Ahrefs might another consideration.
With easy to read reports, Ahrefs’ results showcase a domain name’s rank, organic search results, paid search results, content overview, referring domains and keyword analysis. Essentially, Ahrefs crawls the web to find results.
Its home page is lengthy with marketing and promotion, but there is a $7 70-day trial offer available for their Standard package (if you continue on it is $179 monthly) or their ‘Lite’ package at $99 after the seven-day trial. Mainly, you can read and review the tools you will receive, but the site won’t give you actual results until sign up.
Moz Pro
Moz Pro includes a ‘Learning Center’ for users and simplified data (a.k.a. reports) through their software. Moz Pro is popular with users who want the help of SEO tools but aren’t quite sure what they are all about. According to Moz Pro, their tools focus on strategy and insight rather than self-scheduled searches or keyword reports.
The site does offer a free 30 day trial of its services.
Buzzstream
Buzzstream offers a free trial sort of. Their “Starter” package is $24 a month and ‘free’ IF you cancel during the trial period. This includes 30 “prospecting searches,” 1000 contacts, and 50 “discovers results per search,” BuzzMarker chrome extension, performance reports, email tracking, etc.
The other paid plans rise in options and price, from there. Depending which package you choose to take advantage of, you can get SEO related results in everything from email tracking, customizable permissions, link monitoring and reporting, bulk email help, templates for your outreach/communication, etc. Focusing a lot on your email and connection needs, Buzzstream highlights features the other SEO support sites don’t.
Google Analytics
As the name implies, Google Analytics has products to improve ‘engagement’ and lead to better ‘customer understanding’ through the solutions their Analytics provide. Google Analytics 360 Suite gives marketing style reports from various browser sessions (Safari, Firefox, etc.) along with user website traffic – organic, direct, and paid. Their sign up process encourages speaking with customer service to help get new sign-ups on board.
Google Analytics 350 ‘integrates’ with advertisement products including Google Ad Words and DoubleClick, to give users quick access to data which might improve results.
Google Search Console
An unpaid (a.k.a., no charge required, FREE) web service that website owners and creators can use. It will display/ check the site’s sitemap, crawl rate, and other statistics.
A good starting point for bloggers but business owners will want to sign up for more comprehensive SEO help like Berify, SEMRush, or Ahrefs.
Yoast SEO WordPress Plugin
Yoast brands itself as a self-driven alternative to hiring an SEO or marketing specialist.
It can be free or paid. As a paid site it is $89 for one site’s results with a year of free updates. However, whether free or paid is best for those just starting out in SEO. It only produces five keyword optimizations for each page. Even with the Premium (paid) version.
Other features include a ‘readability’ score of your posted content and the ability to set a category for each page on your website. It is best to try the free option (only one keyword for each page and just a Google – not Twitter or Facebook – preview for your page) and see if that and other options are what you need.
WhiteSpark
Whitespark wants to improve your rankings, drive business, and fast-track your success so you can find Google customers, according to its homepage.
Does it work?
One area it focuses on promoting is “local” results. This is beneficial to keep in mind if your business or venture’ sales and success is locally driven as opposed to primarily the entire web. With this in mind, it focuses on building reputations through review sites so positive content can be promoted and negative content refuted. Link building is also a focus and ‘local rank tracker.’ Free tools and sign up are available, with paid options then offered. Whichever SEO tool you employ, make sure you make use of tutorials, customer service, and reports to get what you need.
Also, don’t forget to utilize Berify to get unclaimed backlinks from your images: